|An ethnographic study on mobile money attitudes, perceptions and usages in Cameroon, Congo DRC, Senegal and Zambia (6.49 Mo)||6.49 Mo|
This report marks the completion of a comparative ethnographic study into the usage, perceptions and attitudes towards digital financial services (DFS) in four selected countries—Cameroon, Democratic Republic of Congo (DRC), Senegal and Zambia. The results presented give a “voice” to users of DFS, giving insight into why people are motivated to use DFS and why they might not be using specific mobile phone-related monetary transfer systems. They also contextualize these motivations through a cultural understanding and reveal that the specific socio-economic and political contexts in which monetary transfer systems function play an important role in the decisions consumers make. Begun in September 2015, this one-year project was financed by the International Finance Corporation (IFC) as part of the MasterCard Foundation Partnership for Financial Inclusion. The research was conducted by the African Studies Centre Leiden (ASCL) in Leiden together with research teams in Cameroon, DRC, Senegal and Zambia.